Job Description

• Conceptualize, plan, and execute strategic email campaigns to engage and convert the target audience.
• Develop strategies that align with business goals and drive long-term engagement.
• Coordinate with content writers and design teams to create compelling content and visually appealing email templates.
• Maintain and manage email lists for accuracy and regulatory compliance.
• Segment lists based on demographics, preferences, and behaviors to personalize communication and improve targeting.
• Write engaging copy that aligns with the brand voice and resonates with the audience.
• Incorporate appealing visuals and persuasive calls-to-action to optimize engagement and conversions.
• Utilize data analytics tools like Google Analytics to track key performance metrics (KPIs) such as open rates, click-through rates, and conversions.
• Implement A/B testing to optimize email elements and improve campaign effectiveness.
• Adhere to regulatory guidelines (e.g., CAN-SPAM Act) and best practices for email marketing.
• Maintain email list hygiene and ensure data accuracy.

• Minimum of 10+ years of relevant experience in email marketing.
• Proficiency in using CRM and marketing automation platforms to manage campaigns and customer data.
• Ability to analyze campaign performance and derive actionable insights from data.
• Familiarity with tools used for lead capture and nurturing.
• Experience in conducting tests to optimize email content and design.
• Competence in leveraging automation tools to streamline campaign processes and workflows.
• Strong writing skills to create compelling email copy that drives engagement and conversions.
• Understanding of visual design principles to collaborate effectively with design teams.
• Ability to interpret data and metrics to make informed decisions and improve campaign performance.
• Capable of managing end-to-end campaign execution from planning to analysis.
• Stay updated with industry trends and implement innovative approaches to enhance email marketing effectiveness.

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